From Where We Sit
Go beyond profit
Most economic models have always used the assumption that businesses’ ultimate purpose is profit maximization. At the onset, these models have not considered that the purpose of a business was conceived out of an entrepreneur’s passion; hence, making profits a byproduct. Profit is an output and not the purpose of a business. Think of it this way, engineers make money, but their objective is to build economical yet safe infrastructures; doctors make money, but their pursuit is to heal; lawyers make money, but their mission is to serve justice; and, accountants make money, but their role is to ensure fair presentation of financial information and in the process, they protect business stakeholders’ interests.