From Where We Sit
Positive returns from MSME risk management
“The higher the risk, the higher the return.” This is perhaps the most common investment principle that every entrepreneur is very familiar with. However, often, the emphasis is more on return than risk; that is, focusing on the positive side of the principle rather than dealing with the “negative” side, or the risk. Many have considered risk management as an expensive and complicated activity. Its contributions to revenue generation are not clear and evident as compared to profit (or return) management. Such typical scenario leaves risk with diminutive attention, and businesses, especially the micro, small, and medium enterprises (MSMEs), vulnerable to ever changing economic and market conditions.