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FILIPINOS spend more time on social media than anyone else in the world, according to a recent global study conducted by the social media marketing firm, We Are Social. As of January this year, 58 percent of the country’s population (around 60 million Filipinos) is connected to the internet. The study added that in 2016, Filipinos spent an average of 4.17 hours daily on social media; 3.6 hours of which (three-quarters of that time) were spent using their smartphones.

Five years after the global financial crisis struck, residual effects continue to impact public financial management (PFM) in countries throughout the world.